The Anonymous Analyst

Commenting on technology & communication issues around the world with focus on USA and India. Also ramblings on other subjects.

Sunday, December 12, 2004

PIC
One of the major products introduced in recent times with a focus on developing countries is the PIC (Personal Internet Communicator) from AMD. This product is a stripped down, low-cost internet machine, running Windows CE and featuring an editor, spreadsheet, acrobat reader and powerpoint viewer. This is part of AMD's initiative called 50x15 - to enable affordable Internet access and computing capabilities for 50 percent of the world population by the year 2015. For more details, go to www.amd.com. The focus countries are India, China, Brazil etc - guess this will not be available in US much. In India, Tata Indicom, a leading Telecom Service Provider is a launch customer.

In the case of India, AMD could do well to tie up with Reliance Infocomm - they have launched internet access services recently and can easily help in making this a great success. RelianceInfo had recently started a tie-up with Intel for bunding their wireless card along with Intel PCs.

This is one of the products which target the low-end consumers - a market which is large and can be made very profitable by the correct products and strategies. For more read this seminal work by Prof. C.K Prahlad - The Fortune at the bottom of the Pyramid. He has also written a book of the same name - see it here at Amazon.com